The Philadelphia Eagles and luxury automaker Lexus have announced a multiyear agreement, designating Lexus as the Official Luxury Vehicle of the team through 2028.
As part of the fully integrated deal, Lexus will sponsor the valet parking lots at Lincoln Financial Field for Eagles home games and partner with the team for fan-facing events throughout the season at Greater Philadelphia region Lexus dealerships. The partnership also includes a co-branded Eagles x Lexus vehicle for fans to engage with at Eagles home games.
"We are proud to welcome Lexus as the Official Luxury Automotive Partner of the Philadelphia Eagles," said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. "For years, Lexus has committed to delivering exceptional product while strengthening stakeholder connection and giving back to communities everywhere. We look forward to leveraging this exciting, new partnership to enhance consumer experiences across both organizations."
The new deal features the addition of the 'Experience Amazing' Sweepstakes, sending two winners and a guest on a road trip to see the Eagles play on behalf of Lexus.
"In conjunction with the Lexus Area Philadelphia Dealers, we are excited to partner with the Philadelphia Eagles for the next five years," said Patrick Ehlen, Lexus Eastern Area general manager. "Teaming up with such an iconic football brand, known for inspiring a strong sense of connection among its fans, aligns with our dedication to creating memorable experiences and engaging with the local community."
Lexus will receive a prominent branding presence at Lincoln Financial Field, which will extend across the team's digital, print, and social media platforms, radio advertising during Eagles game broadcasts, and integration into the team's 'Eagles Game Plan' series.
About Lexus
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
