Philadelphia Eagles News

Jeffrey Lurie offers fans the opportunity to design and call the next Philly Special!

OK, how many times have you watched an Eagles game from the stands at Lincoln Financial Field or from the comforts of your own home and said to yourself, "What was that play call? I could have come up with something better than that!"

Well, it is time to put your money where your mouth is. One lucky fan will not only get to design a play, but work with the Eagles' coaches to implement it, teach it to the team, and call it during a preseason game through the ALL IN Challenge.

Chairman and CEO Jeffrey Lurie was approached by Michael Rubin, the executive chairman of the online sporting goods retailer Fanatics as well as a co-owner of the Philadelphia 76ers, to take part in what is being billed as the largest digital fundraiser ever, the ALL IN Challenge, where fans can enter for a chance to win truly extraordinary sports and entertainment experiences. Simply visit and purchase 10 entries for $10, 25 for $25, 100 for $50, and 200 for $100.

The goal is to raise $100 million with 100 percent of the money raised going to five foundations – Meals on Wheels, No Kid Hungry, America's Food Fund, Feeding America, and World Central Kitchen. The need to provide food for children, the elderly, and frontline workers is increasing as tens of millions of people are out of work, kids are not in school, many are at risk of losing their income, and the most vulnerable are self-isolating.

"We're in the middle of a major humanitarian crisis that's impacting all of us in so many ways. Now, more than ever, we need to come together to support and protect those in need," Lurie said in a video announcing the Eagles' involvement in the challenge. "I have been incredibly inspired by so many individuals and organizations who are already sacrificing themselves to serve others and now I'm 'ALL IN' with a special opportunity."

Lurie is not one to back down from a challenge. He donated an authentic Super Bowl Championship ring that was won by the Gillece family from Phoenixville, Pennsylvania, out of six million entries into the contest that benefited the Eagles Autism Foundation.

What could top that?

Well, the greatest play in Eagles history, as voted on by fans this past season during the NFL's Centennial Celebration, that helped garner that Super Bowl ring is the Philly Special. Lurie and Howie Roseman huddled up and thought about ways to make one lucky fan's dream come true. It hit them like Fletcher Cox taking down a quarterback for a sack.

How many fans can say they drew up the play that could potentially lead to the next iconic moment?

The winner will attend Training Camp for a few days and work with the coaching staff to design and perfect the play call. Then, later that week, in a preseason game, the fan will be granted unprecedented access on the sidelines, working directly with the coaches. And when the time is right, this person will call in the play to the quarterback and watch it come to life.

"If it's a really dynamic play, we'll probably use it again the next time we're in the Super Bowl," Lurie said.

When Lurie received the call from Rubin, he was "ALL IN" from the start. Now, it is your turn to get off the sidelines and help. Go to to register for this unparalleled Eagles experience or one of the many others from the world of sports and entertainment as we all unite against a common foe.

At the end of the video, Lurie challenged Dallas Cowboys Owner Jerry Jones to go "ALL IN." The Eagles and the Cowboys joining forces? Unprecedented times call for unprecedented action.

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