Now in its 21st year, the 40 Under 40 program celebrates the region's best young (under 40 years old) business talent. It is an extremely competitive award that routinely attracts top-flight nominations from some of the most prestigious firms and ambitious startups in the region. More than 300 nominations were submitted this year and the winners were selected by the Philadelphia Business Journal's editorial team.
In his first stay with the Eagles, McDermott was instrumental in the team's "One" campaign during the run to the Super Bowl in the 2004 season. From 2004-06, McDermott was also responsible for the development, communication and implementation of the team's marketing strategy. He directed the team's branding efforts which garnered 13 Philadelphia ADDY Awards for the "You Can't Script This Stuff" campaign. As part of the improving the team's brand, McDermott managed the launch of the Tackling Breast Cancer campaign and conceptualized a youth strategy that included the Eagles Kids Club, a kids' website and a kids' TV show.
McDermott left the Eagles to become the Senior Vice President/Chief Marketing Officer of the Washington Capitals. McDermott oversaw the development of a new brand identity as well as dramatic increases in attendance, TV ratings, merchandise sales and website traffic. In the 2009-10 season, the Capitals sold out all of their home games for the first time in franchise history and ranked first in home attendance among all U.S.-based teams.
For more on the 40 Under 40 Awards and to see who else was honored, click here.