Jalen Hurts grew up eating Wheaties, and now his face will be on the box.
The iconic cereal brand announced on Thursday that its box will feature Super Bowl LIX MVP Jalen Hurts. Hurts' limited-edition Wheaties Box will be available nationwide in November.
"Wheaties was a staple in my childhood," said Hurts in a statement. "To go from grabbing a bowl of Wheaties and following the icons on the box to now being featured myself is truly humbling and surreal."
Wheaties is considered "the breakfast of champions," and throughout his career, Hurts has proven to be a winner at every level.
"Jalen is the true embodiment of a Wheaties Champion — paying forward the lessons he learned from mentors who guided his journey to uplift the next generation," said Emilie Knox, Vice President and Business Unit Director for Wheaties, in a statement. "That spirit of resilience and giving back is exactly why we're so proud to feature him on the cover of this limited-edition box." — Written by Matt Ryan
