The Philadelphia Eagles and Kendra Scott, the industry's leading lifestyle brand, have announced a multi-year partnership agreement. As a Proud Partner of the Philadelphia Eagles, Kendra Scott will launch an exclusive jewelry collection in Eagles Pro Shops this season, reflecting the pride and passion of Eagles fans everywhere.
"We are thrilled to announce that Kendra Scott will be joining our team as a new proud partner," said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. "While Kendra's business has been built on fashion, self-expression, and innovation, it is her deep-rooted commitment to the community and passion for empowering the leaders of tomorrow that truly set her apart. We look forward to deepening our connection with Eagles fans in new and exciting ways this upcoming season with Kendra Scott."
For more than 20 years, Kendra Scott has been dedicated to serving its multi-generational customers by offering attainable jewelry that combines innovative use of color and materials. From fashion to demi-fine, fine jewelry, watches, engagement rings, and a men's collection, the brand has built a legacy around iconic designs like the Elisa, which have evolved into timeless classics. Through exceptional retail experiences and a focus on the core values of Family, Fashion, and Philanthropy, Kendra Scott remains committed to timeless style, inclusivity, and a customer-first approach. Game Day brings these values to life – celebrating color innovation, experiential retail, and the power of community. Whether it's the bold use of school colors in limited-edition pieces or immersive in-store events that bring fans together, Kendra Scott Game Day is more than a product offering – it's a spirited expression of personal style.
"At Kendra Scott, we're always finding new ways to meet our customers where they are, and this partnership with the Philadelphia Eagles is a perfect example of that," said Kendra Scott, Founder and Chief Creative Officer. "Bringing our designs and color innovation to Eagles Game Day feels like the perfect match. But what I'm most excited about is teaming up with an organization that shares our passion for giving back and making a difference in the communities we love and serve."
Along with rolling out a limited-edition jewelry line at Eagles Pro Shops, Kendra Scott will work collaboratively with the Eagles to celebrate and uplift communities across the Greater Philadelphia region. The Kendra Cares program, whose mission is to bring the joy of creative expression to pediatric hospitals across the country, will visit Children's Hospital of Philadelphia during the holiday season to gift patients and their families with specialty Kendra Scott products.
The Eagles and Kendra Scott will also celebrate the strength, determination, and resiliency of women in various ways throughout the year. In recognition of International Women's Day on March 8, Kendra Scott will provide a special promotional offer the following week for customers who mention "Eagles" during check-out at any participating Kendra Scott store. In addition, Eagles Pro Shops will host a series of "drive-to-retail" events with Kendra Scott playing a supporting role.
The new partnership will also offer opportunities for fans to win Eagles club tickets at Lincoln Financial Field and co-branded gifts.
Kendra Scott will receive a prominent branding presence at Lincoln Financial Field, which includes static LED signage and portable shop activations on the club levels. Promotional support will also extend across the team's social media, digital, and marketing platforms, as well as advertisements on the Eagles Radio Network pre-game show.
