Jen Kavanagh joined the Philadelphia Eagles as the Senior Vice President of Marketing & Media in June of 2018. She is responsible for leading the strategic development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles data and insights business unit as well as the newly launched international initiatives in Ghana, Australia and New Zealand.
Under her leadership, the Eagles have grown its programming to include multiple streaming series and podcasts as well as new, interactive strategies and experiences designed to engage the team's 10.5 million fans globally across all Eagles platforms.
Kavanagh has spent more than 15 years in media and entertainment. Prior to joining the Eagles, she founded and headed a strategic advisory firm working with Fortune 500 companies, television networks and high-growth startups.
Previously, as Principal at BRaVe Media Ventures, Kavanagh led advisory work for media and consumer brands, placing an emphasis on brand strategy, sales strategy, marketing strategy, organizational development, and OTT strategy. Additionally, she was responsible for the content acquisition and development arm of the business, driving innovation around packaging for co-production partners.
Kavanagh also spent six years at NBC Universal as Senior Vice President of Digital at the company's Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.