Welcome to Women's World. Brandyn Campbell is the founder, editor and writer of the Philly Sports Muse. Every Thursday, Campbell will offer a unique perspective as she shares her passion for the Eagles ...
The NFL has made it no secret that it desires to connect with female fans. A key way it has gone about doing so has been through fashion. The league's apparel line for women is highlighted in ads featuring celebrity football fans, showcasing fashionable clothes and accessories designed to appeal to the NFL's female fanbase. The NFL has collaborated with Vogue and put on shows at Mercedes-Benz Fashion Week in New York. Now, they are bringing a fresh, stylish fan experience to Lincoln Financial Field this weekend in the form of the Philadelphia Eagles Style Lounge.
Philly is one of only 10 markets selected to host an NFL Style Lounge, a pop-up boutique and entertainment experience. What can fans expect from the event? They can get their nails done in green and black "fanicures," courtesy of COVERGIRL. Music will be provided courtesy of DJ Jess Ryte. And there will be plenty of shopping to be had. Fans can expect to choose from a wide range of merchandise, including jewelry, handbags, accessories, headwear, footwear and apparel. Several higher-end fashion looks from brands like Meesh & Mia, All Sport Couture and Cuce' Twins will be featured, including cardigans, a trench coat and an Eagles bling blazer. A photo booth will be on hand for fans to capture and savor their new looks.
The Eagles Style Lounge is designed to demonstrate to female fans how they can incorporate Eagles style into every aspect of their lives - from gameday to work to a night on the town. Renee Reese, fashion stylist and wife of former Eagles linebacker Ike Reese, will be on hand to help with that process. She is styling the models and displays at the lounge, pulling apparel and accessories from Neiman Marcus and Urban Outfitters stores to create trendy looks that will be fashionably paired with Eagles women's sports apparel and accessories. Reese will also be available both days to assist with styling questions about how fans can find and highlight their own looks.
Reese is excited about her role in the lounge, as well as the opportunity it presents to Eagles fans.
"The lounge offers an amazing opportunity for female fans to not only shop the fantastic line of contemporary sports apparel, but it will also provide visual displays of how wear the pieces," Reese said.
Julie Dorenbos, wife of long snapper Jon Dorenbos, has donned Eagles apparel that will be highlighted at the Style Lounge in promoting the event. She will be on hand on Saturday and Sunday to mix and mingle with fans and show off her own Eagles style. Dorenbos describes the NFL Style Lounge as, "the ultimate female fan experience." She is excited that the event highlights ways that fans can incorporate the Eagles into their lives on "gameday and beyond."
"Fan apparel is no longer just for Sundays, but instead these new collections can be worn yearlong," said Dorenbos. "Whether it's a night out on the town with friends or into the office at work there are so many options to incorporate your fan gear into your individual style. Many of the styles and pieces are completely interchangeable, making it easy to create an assortment of different looks."
The Philadelphia Eagles Style Lounge will land at HeadHouse Plaza at Lincoln Financial Field from 10 a.m. to 5 p.m. this Saturday and Sunday from 10 a.m. to one hour after the game ends. The event is free both days, but on Sunday it is only open to fans with tickets to the Giants game. Stop by to discover new ways to show your Eagles pride throughout the season and all year long.
Missed a column? Check out the Women's World archive here.