The Philadelphia Eagles and Real Azul, an ultra-premium tequila made from 100% blue agave, have announced a new multi-year deal, making it the team's first tequila partnership. Eagles fans and Lincoln Financial Field guests, 21 and older, will enjoy the authentic Real Azul experience this season with portable bars on the concourse level, followed by the installation of a co-branded bar in 2023.
"We are thrilled to enter this new space with one of the world's finest tequila brands," said Brian Napoli, Vice President of Corporate Partnerships, Philadelphia Eagles. "Our partnership with Real Azul will allow us to enhance the gameday experience at Lincoln Financial Field and provide value to Eagles fans throughout the season."
Real Azul is a one-of-a-kind, incomparably smooth tequila. Distilled, rested, and aged in white oak bourbon barrels, it has become famous for its signature Blanco, Reposado, and Añejo spirits. The bottle's unique features have been specifically designed with perfect presentation in mind for every collector's at-home liquor shelf and cabinet.
As part of the new deal, Eagles fans will have the opportunity to enter exclusive sweepstakes to win game tickets and a VIP Real Azul tequila tasting with an Eagles Legend.
"It is clear to me why Eagles fans are so dedicated to this top NFL organization," said Timothy Maurice, Real Azul CEO. "The passion, love, and creativity are reciprocated. That type of commitment has led to the collaborative design and release of a limited-edition Philadelphia Eagles bottle in 2023. This limited-edition bottle will incorporate the classic Kelly Green color into the bottle design. We look forward to the many opportunities together with the Eagles."
Fans will see uniquely designed Real Azul in-stadium signage at Lincoln Financial Field and on a variety of team platforms, including digital, social, and radio.