The National Football League's My Cause My Cleats campaign is an annual initiative that empowers players to showcase their commitment to the causes they support through creative artwork and custom designs on their game cleats. To recognize and celebrate the positive impact players are having across the country, the Philadelphia Eagles will join the NFL community by lacing up their custom cleats this Sunday when they take on the Jets.
"My Cause My Cleats is a powerful way for our players – and the larger NFL community – to shine a spotlight on the causes they are most passionate about," said Eagles Chairman and CEO Jeffrey Lurie. "I have always been proud of our players for the way they have represented this organization and city, and am inspired by their genuine desire to uplift the communities around them. I commend them for leveraging their platform in such a positive way and hope this weekend brings much-needed awareness to these important causes."
The Eagles collaborated with Soles By Sir and nationally acclaimed custom artist Marcus Rivero on the design, artwork, and production for many of the player cleats this season. Players will share images of their cleats (see the gallery below) and the stories behind them on social media using the hashtag #MyCauseMyCleats.
Players can choose to raise funds for their causes by auctioning their cleats off at NFL Auction, where 100 percent of the funds raised will be donated to charities selected by the players.