Join us for events leading up to the NFL game, featuring live entertainment, unique photo opportunities, and iconic Melbourne experiences perfect for Eagles fans!
The NFL Kickoff Festival is an immersive American-style football takeover bringing fans closer to the game throughout Melbourne Game Week. Experience NFL exhibits, retail pop-ups, Flag Football, live entertainment, an American food village, official watch parties, and more.
Eagles Legend Sav Rocca will teach you how to boot a football! With seven years of NFL experience, including four in Philly, he'll put you to the test.
Join Eagles Legend Arryn Siposs as he takes fans through the art of kicking. Whether you make the kick or miss wide, come experience the energy of Philadelphia football.
Snap a photo with Swoop and score some exclusive Eagles merchandise! Swoop will be in attendance all three days.
The NFL's Global Markets Program, launched in 2022, is a long-term strategic initiative granting NFL clubs exclusive marketing rights in specific international markets for at least five years. This allows clubs to engage in fan engagement events, marketing campaigns, and commercial opportunities to build their brand and grow their fanbase globally. Clubs apply for these rights by submitting proposals to the NFL's International Committee each spring, outlining their plans for activities consistent with their home market strategies.
The NFL's Global Markets Program allows the Eagles to be active across Australia and New Zealand. The Eagles will partner with the NFL to activate flag football programs. Flag football is a part of the team's overall international strategy. The Eagles also plan to deploy other events, including watch parties and other football education and fan engagement experiences.
Yes! Australia Native Jordan Mailata visited on behalf of the team in May 2024 and we plan to return with other players in the future. Our plan is to host more events and activities in Australia and New Zealand that will engage fans. Current and former players are a part of that strategy.
