October is breast cancer awareness month, and once again the Eagles are teaming up with Thomas Jefferson University Hospital to tackle breast cancer. Eagles Cheerleaders on Monday modeled a special selection of pink, pink ribbon, pink Eagle and Eagles camouflage hats (especially popular with the male demographic) that will be available to fans for purchase during October, with $5 from each hat marked for Tackling Breast Cancer.
Launched in 2004, the Eagles Tackling Breast Cancer campaign is designed to raise awareness and funds for breast cancer care and research in the Philadelphia area. Since the initiative began, Eagles Tackling Breast Cancer has raised close to $750,000.
"The Eagles and Jefferson have become a powerful and inspired team through this project thanks to the generosity of the Eagles and their help with this project -- from the fans to all the corporate sponsors," said Dr. Anne Rosenberg, Clinical Professor of Surgery at Thomas Jefferson University Hospital. "Jefferson is grateful for the Eagles partnership to tackle breast cancer.
"This season, we are confident that the Eagles and Tackling Breast Cancer will be a tremendous success as they fly together."
The Jefferson Breast Care Center is the primary recipient of the funds raised for Tackling Breast Cancer, opening last November as a top research and coordinated care facility in Philadelphia and offering the most advanced options for the diagnosis and treatment of breast disease. She described the Center as centralized, coordinated for patient care and state-of-the-art, the cost of which is significant to design, staff, equip and maintain.
According to the American Cancer Society, one in eight women will be diagnosed with breast cancer, with more than 270,000 women diagnosed this year.
Dr. Anne Rosenberg of TJUH
Eileen Myers, a breast cancer survivor and a patient of Dr. Rosenberg, talked about the importance of the center as she joined her doctor and Eagles representatives for the announcement.
"I am honored to be here alongside of my doctor and speaking on behalf of those affected by breast cancer everywhere," said Myers. "It is because of the care I received that I am here today."
Offensive guard Scott Young, whose mother is a breast cancer survivor, is the Eagles Tackling Breast Cancer campaign spokesman.
"When (the Eagles) asked me, and this was last year, if I wanted to be a part of it, I jumped all over it," Young said. "You can't help but want to put a hand out to do whatever you can to help others that might be unfortunate enough to have this happen to friends or family."
The program also has special meaning for cheerleader Danielle, whose aunt passed away from breast cancer.
"I think it's a fantastic promotion for the program," added. "I believe in it 100 percent."
Hats are available here at PhiladelphiaEagles.com, the Pro Shop at Lincoln Financial Field, and will be sold at the stadium by Jefferson volunteers on game days.
"I think the money they've raised has really helped people," Young said. "Dedicating a couple home games to selling those pink hats and the whole month of October being breast cancer awareness month is something that makes me proud."
Additional October activities for Eagles Tackling Breast Cancer will include:
- A special TBC landing page for visitors to PhiladelphiaEagles.com. Fans will be able to order TBC merchandise online and also make donations at checkout.
- A Snapple point of sales campaign, featuring an endorsement from Eagles wide receiver Kevin Curtis. A portion of Snapple sales will benefit TBC through the month of October. Snapple presented TBC with a $10,000 donation at a Sept. 25 breast cancer awareness event for employees at Acme corporate headquarters. Supporting Snapple in this campaign are Apple Vacations, Pulte Homes, Sovereign Bank and the Philadelphia Inquirer.
- Papa John's, the Eagles newest partner in TBC, will present a $10,000 donation during the grand opening of its newest location at 1109 South Broad Street at noon on Tuesday, Oct. 2. In addition, Papa John's will offer an online special: For each purchase of one or two $19.99 combo meals ordered online, Papa John's will donate $2 to TBC.
- Thomas Jefferson University Hospital will kick off its campaign with former Eagles wide receiver Fred Barnett, team mascot SWOOP, Eagles cheerleaders and volunteers at the Katz Jewish Community Center, 1301 Springdale Road, Cherry Hill, N.J., from 11 a.m. to 1 p.m. on Tuesday, Oct. 2.
- The Eagles Cheerleaders will host an autograph session with the entire squad to benefit TBC, on Wednesday, Oct. 10 at the Eagles Pro Shop from 6:30 to 8:30 p.m. With the purchase of an Eagles "Tackling Breast Cancer" hat or a donation of $5, fans will have the opportunity to get autographs from all 38 cheerleaders.
- Selected Eagles players will host an autograph session to benefit TBC from 6 to 9 p.m. on Tuesday, Oct. 16, at King of Prussia Mall.
- On Oct. 21 and Nov. 4, volunteers from Thomas Jefferson University Hospital will be on site at the Lincoln Financial Field Eagles vs. Bears and Eagles vs. Cowboys games, selling hats for TBC.
- On Oct. 21 at Eagles vs. Bears, Eagles Cheerleaders will be performing with pink pom-poms throughout the game to promote breast cancer awareness. In addition, the coaching staff will be using pink Gatorade towels on the sidelines.
- The Eagles Cheerleaders will wear pink ribbon hats and shirts at selected appearances for TBC throughout the month of October.
-For the fourth consecutive season, the Eagles have hung a 30-feet-wide by 40-feet-tall pink ribbon banner on the south face of the stadium at Lincoln Financial Field — right underneath the "Home of the Philadelphia Eagles" sign, facing I-95 — to help heighten awareness of the cause. According to the PA Department of Transportation, more than 100,000 people drive on that stretch of I-95 every day. This means that more than 12 million people have seen the banner.
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