LJ Smith Teams up with Kenneth Cole to Rock the Vote

On Thursday, Philadelphia Eagles' LJ Smith, singer and NBC-10 host Lauren Hart and City Controller Jon Saidel hosted an event promoting youth voter registration at the Kenneth Cole Store in Philadelphia. LJ Smith and Jon Saidel assisted Rock The Vote at the voter registration tables and Lauren Hart performed a few numbers from her new album as well as Ray Charles' rendition of "America The Beautiful."

Maxim Magazine and Kenneth Cole have teamed up with Rock The Vote in hosting a series of events at Kenneth Cole "flagship stores" throughout the country. With such an important election upon us this November, Maxim and Kenneth Cole have taken it upon themselves to assist Rock The Vote in its effort to register and encourage the 18 to 30-year-olds to vote.

The parties involved created an environment to make registering to vote and voting fun! Most importantly, Rock The Vote will had registration tables on-hand at Kenneth Cole registering people to vote. Additionally, shoppers got the "first look" at Kenneth Cole's Fall 2004 clothing line.